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Innovative Way to Impress Buyers: Virtual Staging

Thursday, October 6, 2022   /   by Laura Larson

Innovative Way to Impress Buyers: Virtual Staging

Why wouldn't you think about using virtual staging to promote your property to prospective buyers in the age of the internet? You might be wondering if virtual staging is worthwhile as more house sellers use it. What are the differences between virtual and conventional staging? And what is the price of virtual staging? We'll cover all the information you need to know to decide whether virtual staging is the best option for you.

Virtual staging: what is it?
Virtual staging is the same as traditional staging in that it involves beautifying a home to highlight its best traits and features in order to increase its appeal to homebuyers. Virtual staging is carried out using a computer. Real furniture, area rugs, potted plants, and other home furnishings are not there. To reveal the full potential of an empty room, skilled virtual stagers digitally add ornamental items to high-resolution pictures.

The future of staging is virtual. Simply put, working in a virtual environment has access to more resources than dealing with suppliers, stagers, and designers. In contrast to virtual environments, which have unlimited access to all forms of furniture and hard items, even homes with an unlimited design budget are constrained by the rules of supply and availability. Virtual staging enables the homebuyer to envision themselves living there because an empty area does not accurately portray a home.

Virtual staging vs. traditional staging
The National Association of Realtors® reports that 82 percent of buyer's agents believe staging helps purchasers picture themselves living in a home. Up to 38% of sellers' agents claim to stage each of their customers' houses before putting them on the market. Given that the advantages of staging can have a direct impact on listing success, virtual staging was created to provide the same advantages for home sellers searching for a traditional staging option.

Virtual staging made it possible to market our client's listings faster and for less money than they could have done otherwise. Our clients are no longer reliant on a busy stager's schedule, problems with the supply chain, and protracted wait times for furniture deliveries. Additionally, we have the flexibility to make adjustments quickly or to stage space in a variety of looks to appeal to a variety of target customers. Just make sure the place being staged is photographed from the correct perspective by your photographer. Because arranging photographs without a plan in mind will be challenging,

What kind of homes are best suited for virtual staging?
Not all properties will benefit from virtual staging, and in many situations, conventional staging may be preferable. But if done correctly, it can be quite advantageous for the following kinds of houses:

Homes with obsolete furniture: virtual staging can make a property stand out rather than having to rent new furniture.
Properties with tenants: when a homeowner has little control over the appearance of the place, it may be helpful.

Whole-house virtual staging is probably not for you if you still live in your home and your furnishings can be arranged to make it appealing to potential buyers. However, if you and your agency decide it's the best course of action, you can still virtually stage some rooms.

According to Spacecrafting Virtual Staging, virtual staging has various advantages including revitalizing and furnishing vacant spaces without effort. Showing buyers the potential of any location can help preserve their imagination. These pictures significantly boost attraction and could bring in more customers. To style and tailor any vacant space, choose from a variety of interior design options and a library of photorealistic furniture configurations.

What is the price of virtual staging?
Virtual staging is typically much less expensive than the traditional staging of a home. Here is a brief comparison of their respective prices:

Costs for virtual staging range from $39 to $199 per room, depending on the contractor you choose, where you are, and how much area needs staging.

Depending on the stage you choose, how much furniture you need to rent, where you are, and how many rooms need staging, the price of traditional staging can range from $500 to $600 per room.

The majority of individuals form an opinion on a place 7 to 10 seconds after first seeing it. Spend less time and money by having your images virtually staged instead of paying an average of $1,500 for conventional home staging. Make a lasting first impression with virtual staging by discussing the unique requirements of your listing with our highly skilled team.

However, the cost isn't the only aspect to take into account. You'll need to assess the benefits and drawbacks of both virtual and traditional staging, especially if you're trying to sell an empty house.

Virtual staging's benefits and drawbacks
While still allowing potential buyers to see your home's best characteristics, virtual staging can be a quick and advantageous substitute for traditional staging. For some house sellers, it might not be the best option. To assist you in making a decision, let's examine the benefits and drawbacks:

Pros of virtual staging
It might help you highlight the best characteristics of an empty house.
- Cost-effectiveness: When staging a vacant property, virtual staging may be more economical than traditional staging.
- Flexibility: Virtual staging enables you to stage any number of rooms or multipurpose rooms in various ways when preparing an empty house for sale. Using a spare bedroom as a home office, for instance.
- Convenient: With virtual staging, no one needs to be inside your house moving furniture or other items.
- Fast: Compared to traditional staging, virtual staging is far quicker and allows you more control over how your home will seem.

Virtual staging's drawbacks
- Can get more expensive: Costs might rise if you choose virtual staging and furnish your property with furniture. In this case, you'll need to make room for the images by moving furniture.
- Homes that are still being occupied can be challenging to stage virtually unless you already have empty listing images that you can use.
- Make sure the agents have photos on hand or access to the staged shots for potential buyers to view while they are touring your house in person. Furniture and décor only exist in the virtual realm.

Traditional staging's benefits and drawbacks
A professional stager is not always necessary for traditional staging, which has been an effective strategy for decades. It does, however, call for a keen eye for detail and the capacity to design a space that appeals to the broadest spectrum of purchasers. Let's examine the benefits and drawbacks of conventional staging:

Pros of traditional staging
- Real-life perspective: When potential buyers see your property, traditional staging helps them imagine it from their point of view.
- Fully furnished: This saves buyers from having to tour an empty house by filling it with actual furniture.
- Draw attention to your space: Traditional staging can help areas look bigger and let potential buyers determine the size.
- Makes a statement: Aids in making your house stick out in potential purchasers' memories when they move out

Cons of traditional staging
- Costly: The longer your house is on the market, the higher the costs will be. Even if your home sells in six weeks, some stagers may demand a three-month minimum staging contract.
- Traditional staging may call for the stagers to bring in additional furniture or décor to set up the property, which can be problematic. They'll still need to clean up and reorganize your house if it's not necessary for the space, which might be problematic if you're still residing there.
- Depending on how rapidly homes are selling in your market, staging might not be essential to increase the value or speed up the sale of your house. However, in a seller's market, staging could still be necessary to provide potential buyers with a move-in-ready experience.

Common virtual staging mistakes
Hiring a virtual staging company that doesn't deliver satisfactory outcomes is the biggest error a seller can make. Virtually prepared images should be extremely realistic so that customers won't notice that they're artificial until they're told. Make certain to avoid the following errors when choosing virtual staging:

- Failure to give images of vacant and staged rooms to potential purchasers will lead to misleading buyers. Provide both since buyers might assume that the house will seem just as in the listing images.
- Too much decoration: Choosing virtual staging that detracts from rather than enhances the appearance of the home. Similar to conventional staging, staged photographs require caution when it comes to the amount of furniture and ornamental accents used.
- When it's unneeded, use virtual staging: Replacing furnishings and ornamental items in photographs when they were already fine can be a huge time and money-waster.

Can virtual staging aid in home sales?
When you're selling a vacant or inhabited house, or one with antiquated furnishings, virtual staging can be a huge advantage. It enables potential purchasers to see your house for what it truly is, rather than merely as a blank space. Whether you choose virtual staging or conventional staging, both options might help you sell your house more quickly and for a higher price. Call or text Laura now if you are interested in selling your home.
Larson Fine Properties
Laura Larson
7294 Joffa Circle
Warrenton, VA 20187

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